Browse docs
Google Review Guidelines
Before you go live with review requests, it is worth understanding Google's own policies so your Repwyn setup stays compliant. Google can remove reviews, or restrict a listing, if it decides its policies were violated.
Key Rules to Follow
- Do not incentivize reviews. Offering a discount, gift, or entry into a prize draw in exchange for a review, positive or otherwise, is against Google's policy.
- Do not selectively solicit. Do not set up a flow that sends only happy customers to Google while quietly routing unhappy customers elsewhere and suppressing their feedback from the public record. Google refers to this as review gating.
- Do not ask customers to leave a specific star rating or dictate what they should say.
- Do not review your own business, and do not ask employees, friends, or family to post reviews as if they were customers.
- Keep review requests reasonable. Repeatedly badgering the same customer to leave a review is discouraged and can hurt engagement anyway.
How Repwyn Fits
Repwyn's review pages are built to work within these rules: customers rate you first, and what happens next (a form, third-party links, or a redirect) is the same regardless of whether the rating is positive or negative, so you are not steering only satisfied customers toward the public sites. If you use Redirects to send positive ratings to Google, make sure any negative-rating path still gives the customer a way to be heard, typically a private feedback form, rather than a dead end.
For the complete and current policy language, always check Google's own guidelines directly, since Google updates them from time to time.